How do you think this one influences your conversion?
Exactly, pretty positive.
If you have leads that convert 10% with a bad reputation.
With a good reputation, you can reach 15% or even more.
Let’s take an example:
You are buying 10 000 Leads worth 30$ each (CPL) and converting 10% with a bad reputation.
With a good reputation, you will be getting 15%. So it’s a 5% EXTRA CONVERSION RATE.
With the same spend, you will be getting 500 more Conversions per month.
Let’s say those conversions are worth to you: 500$ in average CPA